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ICE COMMS e-commerce solutions.

Our experience goes back to before the internet became the market force in direct sales that it is today. From years spent with the biggest consumer electronics brands in the UK, delivering design and marketing services to catalogue and high street retailers alike, we know the highs and lows of FMCG and the strategy required to create a direct sales e-commerce outlet whilst maintaining a healthy relationship with core business retail customers.
We build single product / single brand online sales sites, Flash sales sites and multi-brand e-commerce shops and offer design, build, SEO, marketing, sales and efulfilment services individually or as part of a packaged solution designed to suit your requirements.

Our approach

Our e-commerce solutions are built to make our customer's life as easy as possible. We can offer a fully managed solution from site design to e-fulfilment without you having to alter or increase your internal resources to accommodate it. With this in mind we build our e-commerce sites to integrate fully with our specialist partners from payment providers, fraud prevention or e-fulfilment. We aim to seamlessly integrate your online business for your customers and your sales team.

E-commerce does not have to be expensive nor does it have to be an additional burden to your existing resources. Let ICE COMMS e-commerce services be a natural extention to your business.

e-commerce planning

The fact that you have found this page means the likelihood is that you have already decided to sell online. Perhaps this is your company's first e-commerce venture or maybe your existing online shop needs a fresh approach. If you don't already possess an online marketing plan we would be happy to help you develop one. This will greatly assist in the planning of the site.

Essential to the development of a successful e-commerce site is a well-defined scope which details all of the essential site requirements.

Planning a new e-commerce website should involve as many in-house participants as possible. Everyone involved at all levels should have a stake in the project's development from the outset. This is the time to get 'buy-in' and support from your team.

After our initial kick-off meeting ICE COMMS produce bespoke planning documents. These typically include a full functional specification, design summary with wireframes and brief technical specification. These form the basis of our project plan as the site is developed.

e-commerce design

Good e-commerce site design will dramatically improve your customer conversion rate, brand recognition and ultimately sales. Planning ahead of the design process is vital to understand your target audience and effectively promote your brand, products and services.
The core essentials of our e-commerce design process are to;
    design sites to appeal to well researched target audiences.
    develop attractive page layouts to clearly communicate the benefits of the product, inform and enlighten viewers with information to enhance the sales effort, convey static page information such as returns policies and offer a simple, uncomplicated check out process.
    assist in the creation of all site imagery and written content as required to ensure the visual standard of the site is maximised and the tone of voice is considered and constant.
    design a fully manageable navigation system.
    include an intuative, expandable Content Management System (CMS) to enable in-house or ICE COMMS managed site updates and sales management to occur easily.
    research, build and develop a robust and secure link to payment providers, e-fulfilment and statistic providers.
    include a search engine friendly CSS build to optimise the website's ranking in the major search engines.

Development, security and hosting

ICE COMMS are proud to be Shopify approved partners and we build most of our e-commerce websites on this robust, dynamic and innovative platform. Our intelligent and informative back office facilities are very easy to understand and we will always help you know what to do next if you get stuck.

The customer knowledge area allows you to see detailed information about who placed the order and includes an easy-to-use inventory editor which will link with store’s order tracker making inventory management simple.

Hosting is on servers that are Level 1 PCI-DSS compliant, carry a full SSL certificate and can integrate with most of the major payment providers such as WorldPay or SagePay and will be able to take payments from all major credit and debit cards, Google checkout and PayPal if required.

Sales and efulfilment management

Pivotal to the smooth-running and success of an e-commerce venture is sound management and a keen eye for opportunity. If your in-house resources are limited and you do not want to increase your internal staffing, ICE COMMS can provide an on-going site management service that handles sales, fraud prevention, returns procedure, customer contact and day to day management of stock control, pricing and promotional activity.

Our specialist partners, Clientbase fulfilment manage and oversee warehousing, stock management, despatch, sales and returns management. Clientbase are highly experienced and specialised e-fulfilment organisation located in South Devon with facilities, systems and staff capable of providing the highest standard of service and reporting.

Click here to view our e-commerce work
View our e-commerce work.
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e-commerce services

Click here for e-commerce planning
Website design services
Development and security
Website development services
Sales and efulfilment
Website support services
e-commerce Portfolio
Click here to view our website work